<aside> ⛔ This unofficial case study centres around the enhancement of a feature that was not present during the project's initiation on June 27, 2023. The research and documents created for this purpose are original and intended to tackle the specified problem statement.
</aside>
Cowrywise is a Nigerian fintech platform that offers savings, investments, goal-setting, and wealth advisory services. With a user-friendly interface and trusted partnerships, it helps individuals manage their finances, achieve their goals, and grow their wealth.
<aside> 🤹♀️ Task This case study evaluates the implementation of split savings in Cowrywise and its impact on financial stability, examining users' habits, behavior, and well-being while providing recommendations for improvement.
The Split Savings Feature aims to provide Cowrywise users with a convenient and effective way to divide their savings into multiple goals or categories. This feature will empower users to allocate their savings towards specific purposes, such as rent, education, or personal goals. By offering a flexible and customizable split savings functionality, Cowrywise aims to enhance financial stability and promote better savings habits among its user base.
</aside>
<aside> ❓ Inconsistent saving habits hinder financial stability and meeting essential expenses for individuals.
</aside>
Many individuals face challenges in saving for essential expenses due to various factors such as irregular income, financial pressures, and a lack of financial discipline. There is a need for a solution that supports and guides individuals in developing consistent saving habits, enabling them to achieve financial stability and effectively meet their necessary financial obligations.
<aside> 👨👧👦 As a designer, my first step was to validate the existence of a genuine pain point that required a solution. Through extensive conversations with multiple individuals, I discovered a clear and pressing need to address this problem. Since conducting a survey research was not feasible, I resorted to creating user stories as a basis for my work.
</aside>